In November 2021, the Sidemen partnered with Reef, the world’s largest operator of virtual restaurants and delivery kitchens, to launch a restaurant chain known as Sides. The restaurant is serving a menu of chicken and plant-based sandos, sliders, and salads that come in flavours including chipotle, classic buffalo, BBQ, Korean BBQ, teriyaki, garlic mayo, and Louisiana. Other dishes include mac and cheese bites, waffle fries, slaw, onion rings, and cheese poppers.
On 24 February 2022, the restaurant launched its first physical branch in Boxpark Wembley, attracting over three-hour queues on its debut day. As of September 2022, the restaurant had over 80 dark kitchens across the UK and 20 in the UAE. On 29 September 2022, the restaurant launched its second physical branch in Boxpark Croydon. mIn October 2022, the restaurant unveiled its new partnership with Farnham Town F.C., a semi-professional football club based in Farnham, Surrey, to become the football club’s front-shirt sponsor of the newly released 2022/23.
Here are 5 clean bullet points you can copy directly onto your Patel’s Place “Sides” page — they highlight what’s new and key about the official Sides (Sidemen) brand:
What’s New at SIDES
- New Menu Out Now – Featuring bold flavours, crispy coatings, and freshly cooked chicken perfection.
- Double-Dipped & Double-Coated – Every piece is extra crunchy and packed with flavour.
- Choose Your Heat Level – From Classic (Chicken Salt) to Insane (If You Dare) — find your spice zone.
- Burgers, Wings, Tenders & Wraps – Mix and match your meal, all made with SIDES’ signature seasonings.
- Order Your Way – Dine-in, takeaway, or get delivery via Uber Eats, Deliveroo, or Just Eat — plus, use promo code SIDES10 for a discount.
Best Cereal
In March 2024, the Sidemen and British oat producer Mornflake launched a cereal brand called Best Cereal. It debuted with two flavours, Choco Crunch and Caramel Gold.
SIDES® Jerky Strips
Discover the bold, protein-packed taste of SIDES® Jerky Strips from New World Foods — crafted from premium cuts like beef silverside, rump steak, and tender chicken breast. Each strip is naturally smoked for deep flavor and seasoned in irresistible styles like Classic BBQ, Korean BBQ, Chipotle Steak, and Nashville Chicken. With over 30% protein, under 100 calories per pack, and gluten-free ingredients, SIDES® are the perfect clean snack for any time of day. Ideal for fitness lovers or anyone craving real flavour without compromise. more
