In 2023, the Sidemen founded grant-making charity Bright Side, seeking to “support charities and organisations that help people find and maintain a safe place to call home and help young people access the education, spaces and opportunities that every person deserves.”

https://www.brightside.charity

This is a registered charity in England & Wales (registration no. 1204201).

The Sidemen host large charity football matches through this organisation (for example, the 2025 match at Wembley Stadium raised over £4.7 million, with all profits and 100% of donations going to the selected charities.

The 2023 match (at the London Stadium) raised around £2.4 million.

Why it matters: It shows the group’s social-impact ambition, moving beyond content creation into philanthropy and large-scale events.

Key dates: 2023 match (9 Sep 2023); 2025 match (8 Mar 2025)

Tip: If you’re in the UK and follow their events, tickets often sell out extremely quickly.

Upside VC

In May 2025, the Sidemen and businessman Jamie Elliott announced they had co-founded venture capital firm Upside VC. The company is described as “backing consumer tech start-ups”, with Sidemen member Bradley noting they were “looking mostly at tech” due to the “scale and speed” at which these projects can grow. more