The Sidemen: From YouTube Icons to a Global Entertainment Powerhouse
The Sidemen are more than just a YouTube group — they’re a global entertainment phenomenon. Founded in 2013, this UK-based collective of seven creators has built one of the world’s most influential online brands. Known for their viral videos, gaming content, and unforgettable challenges, the Sidemen have expanded into merchandise, live events, and charity football matches that draw millions of fans worldwide.
At Patel’s Place, we bring you closer to the Sidemen’s incredible journey — from their early FIFA gameplay videos to sold-out charity matches and international fame. Discover how the Sidemen turned friendship and creativity into a multimedia empire that continues to shape online entertainment today.
“Founded in 2013, still stronger than ever.”
Simon Minter • Miniminter
Football, vlogs & quick wit.”
Josh Bradley • Zerkaa
“The leader & calm strategist.”
Tobi Brown • TBJZL
“Positivity & football flair.”
Ethan Payne • Behzinga
“Comedy & fitness inspiration.”
Harry Lewis • W2S
“Unpredictable & hilarious.”
Vik Barn • Vikkstar123
“The gamer & businessman.”
JJ Olatunji • KSI
“Musician, boxer & entertainer.”
Mission & Vision
Entertainment
At their core, the Sidemen create content that makes people laugh, smile, and feel connected. From wild challenges to charity matches, their mission is to entertain millions across the world.
Friendship
The Sidemen began as seven close friends — and that bond remains the foundation of everything they do. Their chemistry, humor, and loyalty to one another inspire fans who see them as more than creators, but as role models of true friendship.
Community
With over 150M combined subscribers, the Sidemen have built one of the strongest fan communities online. They value interaction with their audience, celebrating fans through meetups, live events, and shared experiences like charity matches.
Charity
Beyond entertainment, the Sidemen use their platform to make a real difference. Their annual Charity Football Matches have raised millions for important causes, showing that influence and fun can also be a force for good.
Sidemen Ventures
Sides & XIX Vodka → – Businesses born from bold ideas & loyal fans
Sidemen Clothing → – Our official merch line repping community & creativity
Sidemen Sunday → – Weekly content that fans anticipate worldwide
Charity Matches → – Football + fundraising = unforgettable impact